Solved

The Franklin Co

question 369

Multiple Choice

The Franklin Co. is analyzing a proposed project. The company expects to sell 3,500 units, give or take 15 percent. The expected variable cost per unit is $6 and the expected fixed costs are $15,500. Cost estimates are considered accurate within a plus or minus 5 percent range. The depreciation expense is $6,000. The sales price is estimated at $21 a unit, give or take 3 percent. The company bases their sensitivity analysis on the base case scenario

What is the contribution margin under the base case scenario?

Describe the concept and purpose of a marketing dashboard and its role in strategic marketing planning.

Understand the process and importance of developing a marketing plan within the strategic marketing process.

Identify the variations in organizational strategies and their impact on marketing planning and execution.

Understand the significance of core competencies, competitive advantages, and how they contribute to an organization’s success.

Definitions:

Present Value Index

A ratio used in capital budgeting to evaluate the profitability of investments by comparing the present value of future cash flows to the initial investment cost.

Compound Interest

Interest that is computed on both the initial amount of the deposit or loan and on the interest that has been added to that principal over past periods.

Desired Rate of Return

The minimum percentage return an investor expects to achieve by investing in a particular asset.

Present Value

The value today of a sum of money or cash flows expected in the future, discounted at a particular rate of return.