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Lack of Consideration of the Time Value of Money Is

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Lack of consideration of the time value of money is a weakness of the average accounting return method of analysis.


Definitions:

Long Run

A time period in economic theory during which all factors of production and costs are variable, allowing for full adjustment to changes.

MR

Marginal Revenue refers to the increase in revenue that results from the sale of one additional unit of output.

Industry Entry

The process by which new competitors enter an existing market or industry.

Continue Operate

The decision for a business to keep running its operations despite facing challenges or not achieving expected results.

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