Researchers Have Developed Several Explanations for the Observation That People

question 46

Multiple Choice

Researchers have developed several explanations for the observation that people recall information more accurately if they try to connect that information with themselves. Chapter 5 noted that one likely explanation is that people are more likely

• A) to use encoding specificity when connecting information to other people, so this problem leads to memory errors.
• B) to use auditory cues when connecting information to other people, so this problem leads to memory errors.
• C) to link self-referenced information to a more distinctive and more well-rehearsed set of cues, so this enhances recall.
• D) to picture themselves in an unusual context, and this novel context enhances recall.

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Definitions:

Brand Ambidexterity

The ability of a brand to balance and manage both the exploitation of existing assets and the exploration of new opportunities to ensure long-term success.

Consistency and Relevance

These refer to the harmonious and pertinent application of messages, strategies, or actions across various platforms or situations to meet objectives effectively.

Multiple Identities

The concept that a brand or individual can embody various personas or roles within different contexts or to different audiences.

Wicked Problems

Complex issues that are difficult to define and solve because of incomplete, contradictory, and changing requirements.