According to Baddeley and His Colleagues

question 58

Multiple Choice

According to Baddeley and his colleagues,

• A) short-term memory is a more useful concept than working memory because it emphasizes the short duration of this stage in a memory model.
• B) working memory is much more rigid and inflexible than previous theorists had suggested.
• C) the purpose of working memory is to hold information briefly, and then process and use this information.
• D) working memory is the verbal, activated component of long-term memory.

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Definitions:

IMC Communication Process

An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.