Examlex
The United States has one of the highest rates of STIs among industrialized nations.
Hierarchy of Effects
A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.
Interest
A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.
Informing
The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.
Involvement
The degree of personal relevance a consumer perceives in a purchasing decision, which can influence their buying behavior and loyalty.
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