W Edwards Deming Developed the SERVQUAL Survey for Assessing Services

question 85

True/False

W. Edwards Deming developed the SERVQUAL survey for assessing services quality.

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Definitions:

Quantitative Research

Research that translates the social world into numbers that can be treated mathematically; this type of research often tries to find cause-and-effect relationships.

Qualitative Research

A research strategy focusing on understanding the nature of human behavior and the reasons that govern such behavior, utilizing methods like interviews and observations that provide depth and context.

Experimental Research

A systematic and scientific approach to research in which the researcher manipulates one or more variables, and controls and measures any change in other variables.

Difficulties

Challenges or obstacles that make it hard to achieve a goal or complete a task.