In a Customer Benefits Package, Tangibles Are Known as ________

question 33

Multiple Choice

In a customer benefits package, tangibles are known as ________.

• A) service-content
• B) process-content
• C) product-content
• D) quality-content
• E) goods-content

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Definitions:

Consistency and Relevance

These refer to the harmonious and pertinent application of messages, strategies, or actions across various platforms or situations to meet objectives effectively.

Multiple Identities

The concept that a brand or individual can embody various personas or roles within different contexts or to different audiences.

Wicked Problems

Complex issues that are difficult to define and solve because of incomplete, contradictory, and changing requirements.

Obvious Solutions

Solutions that are straightforward or easily understood, often the first ones considered in problem-solving.