W Edwards Deming Developed the SERVQUAL Survey for Assessing Services

question 85

True/False

W. Edwards Deming developed the SERVQUAL survey for assessing services quality.

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Definitions:

Undifferentiated

Undifferentiated refers to a market approach where a company offers the same marketing mix to all potential consumers without segmentation.

Account Segmentation

The process of dividing customer accounts into groups based on criteria like size, needs, or buying behavior to tailor marketing and sales efforts.

Customized

Tailored or modified to meet the specific needs or preferences of an individual customer or user.

Sales Territories

Designated geographic or market areas assigned to salespersons where they are responsible for conducting sales activities.