The SERVQUAL Instrument Is Useful for Performing Gap Analysis

question 55

True/False

The SERVQUAL instrument is useful for performing gap analysis.

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Definitions:

Solver

A feature in software, such as Microsoft Excel, that performs optimization, finding the best solution to a problem given constraints.

Price/Demand Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, often used to understand the sensitivity of consumers to price changes.

Local Optimum Solution

A solution to an optimization problem that is better than or equal to all nearby solutions but not necessarily the best overall, or global, solution.

Nonlinear Optimization Models

Mathematical models where the objective function or any of the constraints are nonlinear, used for solving complex real-world problems.