Which of the Following Determinants of Service Quality Involves Trustworthiness

question 59

Multiple Choice

Which of the following determinants of service quality involves trustworthiness, believability, honesty, and having the customer's best interests at heart?

• A) reliability
• B) responsiveness
• C) competence
• D) credibility
• E) courtesy

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Definitions:

Merchandising Programs

Strategies and practices that companies use to promote the sale of products in retail environments, which can include product placement, pricing strategies, and promotional activities.

Corporate Vertical Marketing System

A tightly integrated supply chain structure where a single company owns or controls each step of the production and distribution process.

21st Century Fox

A former American multinational mass media corporation involved in film and television production, known for its significant influence in the entertainment industry.

Integrated Marketing System

A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.