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Which measure provides the most complete picture of firm productivity?
Fanciful Trademarks
Trademarks that consist of invented or fictional words or logos not related to the product or service they represent, offering the strongest level of trademark protection.
Distinctive Trademarks
Trademarks that are unique and recognizable, and capable of distinguishing the goods or services of one enterprise from those of others.
Trademark Infringement
The illicit application of a trademark or service mark, or a mark that's strikingly similar, on associated or competing products and services, causing confusion among customers.
Wrongfully Received
Obtaining assets or benefits without legal right or justification.
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