What Are Customer-Relationship Management Systems

question 90

Essay

What are customer-relationship management systems?

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Definitions:

Net Present Value (NPV)

The gap between the present value of incoming cash and the present value of outgoing cash during a given period, used in assessing the profitability of an investment.

Internal Rate of Return (IRR)

A financial metric used to estimate the profitability of potential investments, calculating the rate of return at which the net present value of costs equals the net present value of benefits.

Corporate Finance

The area of finance dealing with the sources of funding and the capital structure of corporations, as well as the actions managers take to increase the value of the firm.

Long-term Investments

Assets that a company intends to hold for more than a year, such as stocks, bonds, real estate, and other financial instruments.