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What Is the Function of a Focus Group

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What is the function of a focus group?


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The Grapevine

An informal, unofficial, and personal communication network found within or across organizations, which is faster and more versatile than formal channels.

Informal Channel

A method of communication that occurs outside official or formal organizational structures, often relying on personal networks or social media.

Communication

The process of exchanging information, thoughts, messages, or speeches, either verbally or non-verbally, between two or more parties.

Coercive Power

A form of power that relies on the ability to compel or force someone to comply through threats or punishment.

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