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Customer Retention Is Measured as the Percentage of Customers Who

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Customer retention is measured as the percentage of customers who return for more service.


Definitions:

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of an individual at a specific chronological age.

Stanford-Binet Intelligence Scale

A standardized test that assesses intelligence and cognitive abilities in children and adults, used widely in educational and clinical settings.

Mental Age

A measure of an individual's mental ability expressed as the age at which an average individual reaches the same level of performance.

Charles Spearman

A psychologist known for his pioneering work in statistics and intelligence, specifically for his development of factor analysis and the concept of a general intelligence factor, "g".

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