What Does Segmenting Markets Involve

question 77

Multiple Choice

What does segmenting markets involve?

• A) distinguishing expected service and perceived service
• B) distinguishing customers according to common characteristics
• C) analyzing the management perceptions of consumer expectations
• D) distinguishing service quality specs and service delivery
• E) analyzing the external methods to communicate with customers

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Definitions:

Factoring

A financial transaction where a business sells its accounts receivable to a third party at a discount to immediately generate cash.

Authenticating

The process of verifying the identity of a user or device, often as a part of securing access to systems and information.

Securing Payment

Methods or practices involved in ensuring that payments for goods or services are received in a timely and secure manner, including through contracts, guarantees, or electronic means.

Business-to-Business (B2B)

transactions or relations conducted directly between companies rather than between companies and individual consumers.