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To Achieve Closeness to Customers, You Must Understand Both Your

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To achieve closeness to customers, you must understand both your customers and your competitors' customers.


Definitions:

Leaders

Individuals who guide, influence, or direct groups or organizations towards achieving goals.

Hygiene Factors

Elements related to job satisfaction, identified by Herzberg, that do not necessarily motivate if present but can lead to dissatisfaction if absent, such as salary, working conditions, and company policies.

Motivator Factors

Elements of a job that can lead to satisfaction and motivate employees to higher performance, such as recognition, achievement, and personal growth.

Job Characteristics Model

A framework that suggests jobs can be designed with specific characteristics (skill variety, task identity, task significance, autonomy, and feedback) to enhance job satisfaction, motivation, and productivity.

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