The Account Segmentation Approach to Territory Management Is Used To

question 108

Multiple Choice

The account segmentation approach to territory management is used to:

• A) insure equal treatment of the firm's prospects.
• B) prevent dependence on the 80/20 principle.
• C) insure equal treatment of the firm's customers.
• D) increase the profitability of the territory.
• E) insure equal treatment of the firm's salespeople.

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Definitions:

Brand Loyalty

The tendency of consumers to continually purchase the same brand's products or services over time due to positive experiences and perceived value.

Market Segmentation Strategies

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to tailor marketing strategies effectively.

Advantages and Disadvantages

A comparison of the positive aspects and drawbacks of a particular decision, product, or strategy.