Dividing Accounts on the Basis of Market Type and Sales

question 121

Multiple Choice

Dividing accounts on the basis of market type and sales volume would be an example of:

• A) multivariable account segmentation.
• B) dual segmentation marketing.
• C) reciprocal sales differentiation.
• D) total territory management.
• E) dual positioning.

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Definitions:

Lump Sum

A single payment made at a particular time, as opposed to several smaller installments.

Future Value

The value of an investment at a specified date in the future that accounts for a specified rate of interest or rate of return.

Interest Rate

The amount charged by a lender to a borrower for the use of assets expressed as a percentage of the principal.

Trust Fund

A legal entity set up to hold property or assets for the benefit of another party, often managed by a trustee.