Clearwater Hampers Is a Small British Company That Sells Luxury

question 36

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders. Which method is used by Austin to segment his market?

• A) TTM
• B) ELMS
• C) FAB
• D) SELL
• E) L-O-C-A-T-E

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Definitions:

Evolutionary Divergence

The process by which two or more populations of an ancestral species accumulate independent genetic changes (mutations) over time, often leading to speciation.

Prokaryotes

Unicellular organisms lacking a distinct nucleus and other organelles, divided into the domains Bacteria and Archaea.

Eukaryotes

Organisms whose cells contain a nucleus enclosed within membranes, distinguishing them from prokaryotic cells, which lack a membrane-bound nucleus.

Multicellular

Organisms that are made up of more than one cell, including a vast majority of lifeforms from plants and animals to fungi.