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Clearwater Hampers Is a Small British Company That Sells Luxury

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Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders. Austin is a firm believer in the 80/20 principle. This means he believes:


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Successful Communication

The process where information is effectively and efficiently conveyed or received as intended.

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The customs, beliefs, arts, institutions, and all other products of human work and thought characteristic of a community or population other than one's own.

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The system of rules that a particular country or community recognizes as regulating the actions of its members and may enforce by the imposition of penalties.

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The movements of the muscles beneath the skin of the face, conveying emotions, reactions, or intentions.

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