Salespeople Need to Segment Their Accounts by the Amount of Revenue

question 8

Multiple Choice

Salespeople need to segment their accounts by the amount of revenue generated to:

• A) reduce the amount of time they spend with large accounts.
• B) improve the quality of their firm's advertising campaigns.
• C) perform an OAKS analysis before a value analysis.
• D) ensure they use their time appropriately.
• E) accomplish all their personal goals.

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Definitions:

Customer-focused

A business orientation that prioritizes the needs and preferences of customers in product and service design, and company policies.

Market Segments

Divisions within a market defined by specific criteria, where consumers have similar needs, preferences, or characteristics.

Product Service

A combination of physical products and services provided as a bundle to meet a consumer's need or desire.

Limited Partnership

A form of partnership consisting of at least one general partner who manages the business and assumes legal debts and obligations, and one or more limited partners who are liable only to the extent of their investments.