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Ken Hansek sells sales promotion items such as key chains, mugs, t-shirts, and balloons. He sends out a quarterly newsletter that contains information on new products that are available, creative way customers are using sales promotion merchandise, and news that he thinks would be of interest to customers. Why does Hansek write this newsletter?
Completing A Survey
The act of answering questions or filling out a questionnaire designed to collect data on a specific topic or set of topics for analytical purposes.
Ethnographic Interview
A qualitative research method involving interactive interviews in the natural settings of the participants, aiming to gather deep insights into cultural practices, beliefs, and social interactions.
Knowledge
Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.
Attitudes
Mental and emotional entities that embody an individual's degree of like or dislike for an item, which influence their thoughts and behavior toward it.
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