Clearwater Hampers Is a Small British Company That Sells Luxury

question 80

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service. One of Austin's customers, Parson Pharmaceuticals, regularly purchases 100 large picnic hampers each December. However, Parson has decided not to give gifts this upcoming holiday season. Austin should most likely:

• A) demand that Parson purchase at least half of the usual number.
• B) identify Parson as an orphan and delete the sales records.
• C) tell other customers that Parson has financial problems.
• D) create a transactional relationship with Parson.
• E) make a sales call to Parson in the future.

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Definitions:

Research and Development

Refers to the activities that companies undertake to innovate and introduce new products or services.

Commercial Introduction

This refers to the process of bringing a new product or service to the market, focusing on strategies for marketing, distribution, and sales.

Innovation

The introduction of new ideas, methods, or products, which is a key driver of economic growth and productivity improvements.

Transparent Tape

A clear adhesive tape used for various purposes, including sealing, attaching, and mending in a discreet manner.