When a Seller Works Continually to Improve a Customer's Operations

question 111

Multiple Choice

When a seller works continually to improve a customer's operations, sales, and profits, that seller is practicing which level of relationship marketing?

• A) Benefit selling
• B) Alliance selling
• C) Partnering/consultative selling
• D) Involvement selling
• E) Transaction selling

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Definitions:

Minimizes Profit

A situation or strategy that unintentionally reduces the potential earnings or efficiency of a business operation.

Aggregate Planning

A process by which a company determines optimal levels of capacity, production, subcontracting, inventory, stockouts, and even pricing over a specified time horizon.

Capacity

The maximum number of goods a company can produce or the amount of work it can perform in a given time period, under current conditions.

Production

The process of creating goods and services through the combination of labor, materials, and machinery.