To Show How Much He Appreciates the Business of a Regular

question 5

Multiple Choice

To show how much he appreciates the business of a regular customer, Claude, a software salesperson, should do all of the following EXCEPT:

• A) send information about problems with competing products.
• B) call the customer when he solves a customer problem.
• C) send greeting cards for birthdays and other special occasions.
• D) write congratulatory notes to customers who receive awards.
• E) e-mail information about relevant product modifications.

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Definitions:

Total Profits

The total income a business earns after subtracting all expenses.

Monopolistic Competitor

A firm that has many competitors, but sells a product that is differentiated from others, allowing for some control over market price.

Product Promotion

A marketing strategy aimed at increasing consumer awareness of a product or brand, generating sales, and creating brand loyalty.

Product Differentiation

The method of differentiating a product or service from competitors in the marketplace to increase its appeal to a specified target audience.