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When the Prospect Asked, "Will I Get a 2-Year Service

question 150

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When the prospect asked, "Will I get a 2-year service warranty on this heating system?" The salesperson responded, "Before you decide to buy, let me tell you about how this new timer will save you money." What method was the salesperson using to meet this objection?


Definitions:

Optimal Consumption

The allocation of resources or choosing of goods and services that maximizes the utility or satisfaction of a consumer, given their budget constraints.

Pecan Rolls

Sweet pastry rolls that are typically filled with a pecan mixture, often served as a dessert or snack.

Gyro

A traditional Greek dish made of meat cooked on a vertical rotisserie, often served with tomato, onion, and tzatziki sauce, wrapped in pita bread.

Utility

A measure of satisfaction or pleasure that a person gains from consuming goods and services.

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