You Are Calling the Purchase Manager of a Hotel to Sell

question 33

Multiple Choice

You are calling the purchase manager of a hotel to sell a hydro seeder for their garden.The buyer tells you,"I know that your spray arms get rusted easily." You know that the spray arms are made up of stainless steel and will not get rusted easily.Which technique is best suited in handling this objection?

• A) Dodging
• B) Boomerang
• C) Questioning
• D) Direct denial
• E) Indirect Denial

---

Definitions:

Marketing Elements

Components or factors that collectively define a marketing strategy, such as product, price, place, and promotion.

Promotion

The activities that involve all the ways in which companies tell their customers about their offering.

Designer Cookware

High-quality cooking utensils and equipment typically created by or associated with known designers, often featuring unique styles or functionalities.

4 Ps Model

A marketing framework that divides the marketing process into four components: Product, Price, Place, and Promotion.