According to the Text, What Are the Three Essential Steps

question 21

Multiple Choice

According to the text, what are the three essential steps within the sales presentation, in their correct order?

• A) FAB, marketing plan, business proposition
• B) Pricing strategy, marketing plan, FAB
• C) Business proposition, FAB, marketing plan
• D) FAB, business proposition, marketing plan
• E) Marketing plan, FAB, business proposition

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Definitions:

Marketing Strategies

Comprehensive plans formulated to achieve the marketing objectives of an organization, which include the identification of target markets and the set of actions intended to achieve those goals.

Advantages and Disadvantages

Evaluations of the positive and negative aspects of a particular strategy, decision, or action.

Segment Specialization

A marketing strategy where a company focuses its efforts on a specific segment of the market, catering to its unique needs and preferences.

Sugar-Free Diet

A nutritional approach that excludes or significantly reduces the consumption of added sugars to improve health outcomes and potentially manage conditions like diabetes.