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A Salesperson Using the Product Approach Would Hand a Product

question 90

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A salesperson using the product approach would hand a product to the prospect and ask, "What do you think about the new design?"


Definitions:

Goal Orientation

An individual's disposition or tendency to focus on learning and mastering new skills or to demonstrate competence and achieve specified outcomes.

Process Goal

A goal that focuses on the actions an individual must engage in during performance to execute or perform well.

Outcome Goal

Objectives that focus on the end result or achievement rather than the process used to get there.

Social Factors

Environmental influences that affect individual behavior and social interactions, including cultural, economic, and political circumstances.

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