What Is the Second Step in Developing a Customer Benefit

question 69

Multiple Choice

What is the second step in developing a customer benefit plan?

• A) Identifying benefits
• B) Creating a marketing plan
• C) Establishing a sales call objective
• D) Developing a business proposition
• E) Customizing a purchase order plan

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Definitions:

Capital

Refers to financial assets or the financial value of assets, such as cash and goods, used by a business to fund its operations and growth.

Fees Earned

Income received from providing services, typically recognized in the accounting period when the services are rendered.

Wage Expense

The total cost incurred by a company for the salaries and wages of its employees.

Withdrawals

Sums of money withdrawn by the business owner(s) for private expenses.