Examlex
According to the consumer buying decision process, need arousal is immediately followed by information evaluation.
Nash Equilibrium
A concept in game theory where each player's strategy is optimal, considering the choices of other players. It represents a situation where no participant can gain by unilaterally changing their strategy.
Dominant Strategy
A strategy in game theory that is the best action for a player irrespective of what the opponent does.
Tit-For-Tat
A strategy in game theory where a participant replicates the opponent's previous action, as in a retaliatory or cooperative manner.
Repeated Game
A game-theory concept involving the same game played multiple times, where outcomes can be affected by previous games.
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