It Is Important to Emphasize Benefits in a Sales Presentation

question 98

Multiple Choice

It is important to emphasize benefits in a sales presentation to a prospective buyer because benefits:

• A) focus on the psychological reasons of a purchase.
• B) fulfill the buyer's needs and motives.
• C) fulfill the buyer's economic wants.
• D) focus on rational reasons of a purchase.
• E) focus on emotional reasons for a purchase.

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Definitions:

Direct Material Cost

The cost of raw materials that can be directly attributed to the goods being produced.

Predetermined Overhead Rate

A rate used in costing to allocate indirect costs to products or services based on a predetermined formula.

Job Order Costing

An accounting method used to track costs and evaluate the expenses associated with specific jobs or batches.

Process Costing

Process Costing is an accounting methodology used to allocate costs to units of product in processes where the products are indistinguishable from each other, such as in manufacturing of chemicals or food.