During a Trial Close, a Salesperson Should Learn Whether The

question 96

Multiple Choice

During a trial close, a salesperson should learn whether the:

• A) competitor's product is better.
• B) product is functioning as expected.
• C) prospect likes the product's benefits.
• D) price of the product is fair.
• E) prospect seeks self-preservation.

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Definitions:

Growth-Share Matrix

A strategic tool used by businesses to help prioritize investments among their portfolio of products or business units based on market growth rate and market share.

Relative Market Shares

A metric comparing a company's market share to that of its largest competitor, highlighting competitive strength.

Hybrid Vehicles

Cars that use a combination of an internal combustion engine and one or more electric motors for propulsion, aiming to achieve better fuel efficiency and lower emissions than conventional vehicles.

BCG Business Portfolio

A matrix developed by the Boston Consulting Group to help businesses analyze their product lines or business units for strategic decision-making based on market growth and market share.