The City Manager Has to Buy a Replacement Traffic Signal

question 76

Multiple Choice

The city manager has to buy a replacement traffic signal with the same specifications as the other signals currently in use in the city.The manufacturer from which he purchased the last 12 signals has gone out of business and a new supplier has to be selected from a group of three possible companies.To make this purchase,the city manager will have to use _____ decision making.

• A) routine
• B) intensive
• C) limited
• D) extensive
• E) selective

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Definitions:

Pull Strategy

A marketing approach that aims to create demand for a product or service and entice customers to actively seek it out, often through promotions and awareness campaigns.

Push-Pull Strategy

A marketing technique that combines both push marketing strategies to create demand among retailers and pull marketing strategies to engage consumers directly.

Logistics Operations

The management and coordination of complex processes involved in the movement, storage, and handling of goods from origin to destination.

Inventory Carrying Costs

Expenses related to storing and managing unsold goods, including warehousing, insurance, taxes, and opportunity costs.