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Selling and marketing are not synonymous.
Net New Equity
The amount of equity capital a company raises through the issuance of new shares minus any shares it has bought back, reflecting the net increase in share capital.
Non-Cash Items
Expenses or incomes recorded in accounting but do not involve any actual cash flow, such as depreciation, amortization, or stock-based compensation.
Capital Spending
Expenditures by a company for physical assets like property, industrial buildings, or equipment.
Net Working Capital
The financial difference marked by a company's present assets against its present liabilities, suggesting the company's economic condition in the short run.
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