Ruth Cyboran and Luis Ross Recently Met Again at Their

question 134

Multiple Choice

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. Which of the following statements accurately describes what Cyboran and Ross sell?

• A) Cyboran sells a service, and Ross sells a good.
• B) Both Ross and Cyboran sell services.
• C) Both Ross and Cyboran sell goods.
• D) Cyboran sells a good, and Ross sells a service.
• E) Ross is the only one of the two that sells a product.

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Definitions:

Ethnoscapes

Refers to the landscape of persons who have shifted their location, offering a perspective on how groups are not limited by geographic boundaries in a globalized world.

Arjun Appadurai

A notable anthropologist and scholar known for his work on globalization, particularly focusing on the cultural dimensions of economic exchange.

Cultural Hybrids

Refers to the blending of elements from different cultures to create new cultural practices, expressions, or identities.

Appadurai's Landscapes

A theoretical framework proposed by Arjun Appadurai to describe the complex global flow of goods, people, technology, ideas, and images across cultural boundaries.