Ruth Cyboran and Luis Ross Recently Met Again at Their

question 146

Multiple Choice

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. What would be the Core Principle of Professional Selling that Ross and Cyboran adhere to?

• A) Treat customers as you would like to be treated.
• B) Create situations where reciprocity is essential.
• C) Do not be afraid to accept credit for a job well-done.
• D) Be guided by self-interests.
• E) Encourage customers to do research before buying.

Distinguish between different types of sales forecasts and their relevance to marketing decisions.

Analyze market segments based on patronage and demographic data to inform marketing strategy.

Understand the step-by-step process involved in conducting marketing research.

Learn the importance of evaluating the results of marketing decisions, including the decision process and decision outcomes.

---

Definitions:

Parkinson-Like Symptoms

Symptoms that resemble those of Parkinson's disease, such as tremors, slow movement, and stiffness, which can arise from various conditions or drug side effects.

Dopamine

A neurotransmitter involved in regulating mood, motivation, pleasure, and reward.

Concordance For Schizophrenia

The likelihood that schizophrenia will be shared among twins or family members, indicating genetic or familial risk factors.

Identical Twins

Twins who develop from a single fertilized egg, therefore sharing the same genes.