If the Distribution of CLV for Your Two Products (Q8)

question 4

Multiple Choice

If the distribution of CLV for your two products (Q8) is multimodal, what does this mean?

• A) It doesn't have a normal distribution.
• B) The data have been entered incorrectly.
• C) It will be a normal distribution.
• D) It will have to be checked with a Levene's test.

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Definitions:

Revenue Recognition

The accounting principle dictating the specific conditions under which income becomes recognized as revenue on the financial statements.

Accounting System

An accounting system is the method by which financial information is collected, processed, and reported to stakeholders.

Marketing Research

The systematic gathering, recording, and analysis of data and information about customers, competitors, and the market to improve marketing decision-making.

Discontinued Operations

Parts of a company's core business or product lines that have been sold, disposed of, or terminated, no longer continuing its previous course of operation.