Marvin Zuckerman's Work on Dimensions of Sensation Seeking Reveals Four

question 13

Multiple Choice

Marvin Zuckerman's work on dimensions of sensation seeking reveals four dimensions to this trait: (1) thrill and adventure seeking susceptibility to boredom (e.g.,being easily bored by predictable experiences and people) .These dimensions are theoretically independent.A researcher was interested in designing a new questionnaire to measure sensation seeking.A 16-item questionnaire using a 5-point Likert scale (1 = strongly disagree,2 = disagree,3 = neither,4 = agree,5 = strongly agree) was devised and given to 750 people. Based on the SPSS output below,what could you conclude? Based on the SPSS Output below,that relates to the analysis of the sensation-seeking questionnaire,what could you conclude?

• A)The analysis has been conducted on an adequately sized sample.
• B)The analysis has not been conducted on an adequately sized sample.
• C)It's unclear whether the sample size is adequate but there is significant multicollinearity in the data.
• D)There is singularity in the data.

---

Definitions:

80/20 Rule

A principle asserting that 80% of outcomes come from 20% of all causes for any given event.

Basis of Segmentation

The criteria or variables used to divide a market into distinct groups of buyers based on their needs, characteristics, or behavior.

Behavioral

Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.

Market-product Grid

A matrix that helps companies analyze their product lines and markets to identify opportunities for expansion, diversification, or concentration.