Examlex
Which of the following statements best represents the basis of political authority in regions such as Biguba,Sierra Leone,and the Gold Coast during the sixteenth and seventeenth centuries?
Geographic Segmentation
The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Geodemographics
Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.
Tapestry Segment
Classification of neighborhoods based on demographic and socioeconomic characteristics to understand consumer behavior and lifestyle patterns.
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