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The Tendency of the Media to Make Coverage and Programming

question 40

Multiple Choice

The tendency of the media to make coverage and programming decisions based on what will attract a large audience and maximize profits is known as ______.


Definitions:

Vertical Integration

The expansion of a business by acquiring or establishing control over different stages of its production or distribution processes.

Acquires Suppliers

The process where a company takes ownership of its suppliers to control the supply chain or reduce production costs.

Acquires Distributors

The process by which a company purchases or assumes control over distribution firms to streamline its supply chain and improve market access.

Forward Integration

A business strategy where a company controls the distribution or the supply chain for its products.

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