It Is Generally Inappropriate to Generalize the Results of a Study

question 5

Multiple Choice

It is generally inappropriate to generalize the results of a study to a population when the subjects are NOT randomly selected from the population because

• A) the number of subjects in the study is too small
• B) there is likely experimenter bias
• C) there is little assurance that the subjects are an adequate representation of the population
• D) there is little assurance that the data collected from the subjects is reliable

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Definitions:

Marketing Database

A collection of consumer information and purchasing patterns used by businesses to tailor marketing efforts and enhance customer relationships.

Research Instrument

A tool or mechanism used to collect, measure, and analyze data for research purposes.

Measurement Device

An instrument used to quantify physical properties or to assess performance across various parameters.

Research Plan

is a detailed outline that specifies steps and methods designed to achieve specific goals through a systematic investigation or study.