Because the Operations of Multinational Enterprises Can Be Bewilderingly Complex

question 33

Multiple Choice

Because the operations of multinational enterprises can be bewilderingly complex, even before the goals of CSR are thrown in, firms looking for global sustainability must first:

• A)​Identify primary and secondary stakeholders.
• B)​Focus on the details rather than the big picture.
• C) ​Drill down to make CSR drivers simple.
• D) ​Prioritize its goals.

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Definitions:

Customer Interest

The level of curiosity or concern that prospective buyers show towards a product or service, often a critical factor in marketing and sales strategies.

Advertising

The act of promoting products, services, or brands through various forms of media to inform, persuade, or remind consumers.

Promotional Activities

Promotional activities are marketing efforts designed to inform, persuade or remind target audiences about a product, service, or brand.

Decrease Retailer Prices

A reduction in the amount charged by retailers for goods or services, potentially to attract more customers or clear inventory.