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When faced with the complexity and cost of value-added customer-focused dimensions, the textbook suggests that you:
Equity Theory
A theory of motivation that explains how employees perceive fairness in workplace reward distribution, comparing their input-outcome ratios to those of others.
Perceived Inequity
Perceived inequity occurs when an individual believes that the ratio of their inputs to outcomes is not equal to the input-outcome ratios of others, leading to feelings of dissatisfaction and unfair treatment.
Unfairly
In a manner that is unjust, partial, or prejudiced, not giving equal treatment or opportunity.
McClelland's Motivation Theory
A psychological theory that identifies three primary drivers of motivation: need for achievement, need for affiliation, and need for power.
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