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In addition to "selling" their vision,top management at both Whirlpool and GE face the formidable task of building:
Discrimination
Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
Attitude-Discrepant Behavior
Behavior inconsistent with an attitude that may have the effect of modifying an attitude.
Fundamental Attribution Error
A cognitive bias that leads individuals to attribute others' actions to their character or personality, while overlooking situational factors.
Dispositional Attribution
An assumption that a person’s behavior is determined by internal causes such as personal traits.
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