Examlex
In a contest in 45 different languages covering 60 countries,marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:
Customization
The process of modifying products, services, or experiences to meet individual customer needs or preferences, often leading to increased satisfaction.
Consumer-Initiated
pertains to actions or transactions that are started by the consumer rather than the business, emphasizing the active role consumers play in the buying process.
Marketer's Website
A digital platform used by marketers to promote products, services, or brands, often incorporating tools for analytics, SEO, and consumer engagement.
Embedded Links
Hyperlinks placed within a digital content that, when clicked, take the user to another webpage or section, facilitating navigation or providing additional information.
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