Which Company Ranks Number One in Terms of Worldwide Ad

question 43

Multiple Choice

Which company ranks number one in terms of worldwide ad spending for 2016?

• A)General Motors
• B)Philip Morris
• C)Unilever
• D)Procter & Gamble
• E)Coca-Cola

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Definitions:

Horizontal Equity

The principle that individuals with similar income and assets should be treated equally by the taxation system.

Proportional Tax

A tax for which high-income and low-income taxpayers pay the same fraction of income.

Tax System

The organized method or structure through which a government or authority collects taxes from individuals and businesses within its jurisdiction.

Horizontal Equity

A principle of taxation asserting that taxpayers with similar income or ability to pay should be taxed at the same rate.