Which of the Following Is Not Characteristic of Mass Marketing

question 8

Multiple Choice

Which of the following is not characteristic of mass marketing?

• A)Product benefits do not typically include home delivery.
• B)Advertising is used to generate an immediate inquiry or purchase.
• C)Repetition of ads is the key to awareness and remembering.
• D)The customer perceives relatively little risk.
• E)Purchase action is deferred.

---

Definitions:

Babinski Reflex

A reflex in which infants fan their toes when the undersides of their feet are stroked.

Zone Of Proximal Development

A concept in developmental psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.

Pretend Play

A type of imaginative play where children create scenarios and roles, often involving objects or actions representing something else.

Mental Acts

Cognitive processes involved in the acquisition, processing, storage, and retrieval of information.