Maslow's Hierarchy Is Applicable to Global Marketing Because It Can

question 35

Multiple Choice

Maslow's hierarchy is applicable to global marketing because it can help explain how:

• A)basic human needs can drive the development of global products.
• B)the top of the Asian hierarchy is self-respect.
• C)status needs in different countries can only be fulfilled with localized products.
• D)"luxury badging" is irrelevant to companies marketing in Asia.
• E)Asians differ from Westerners in their basic physiological needs.

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Definitions:

Beneficiary

(1) A person who can expect to benefit from a relationship. (2) A person who receives, or will receive, the proceeds from an insurance policy or a will.

Witness

A person who sees an event, typically a crime or accident, and can give a first-hand account of it, or someone who is present at the signing of a document and signs it themselves to confirm this.

Intestate

The condition of dying without having made a legal will, leading to assets being distributed according to state laws.

Durable Power

Refers to a durable power of attorney, a legal document that grants someone the authority to act on another's behalf, even if the grantor becomes incapacitated.