Interactive Television (ITV)allows Viewers to See an Ad in Its

question 38

Multiple Choice

Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button;to order products from home-shopping channels;or choose different camera angles,such as for sporting events.Comments by James Pennefather,brand manager for Smirnoff,UK,based on comparison of traditional TV ads to ITV features included all of the following except:

• A)"it allows viewers to interact with programming."
• B)"it is a lot more unproven."
• C)"it needs further testing."
• D)"it is a calculated risk."
• E)"it may or may not succeed."